Graphic Design

Creating a Logo for Your Business

Yes, your visual identity matters.  Create your own visual style, it should be unique to yourself and yet identifiable for others.  Style matters: Choose the right logo style for your brand! A successful business logo must not only be memorable, reproducible, and versatile enough for all formats (from print to mobile), it must state clearly and distinctly who you are as a brand. Sounds daunting, but don’t get discouraged. Let’s break it down using a few basic examples.

You may find that the best style for your brand is a hybrid—falling between a brandmark and wordmark style. Using both typographic and illustrative elements, iconic designs can create a mini-narrative about your brand. The elements can be used together or separately, depending on the medium.  One of the first steps to creating a successful logo design is deciding your budget for the logo. Prices can range from $300 to $300,000 USD for professional logo and identity development. Many factors determine the price, including the specific project requirements, the size and age of the company, the media on which it will be used, and the experience and client history of the designer. Like any graphic design element, logos are not a commodity. The value of a memorable and timeless trademark cannot be calculated by how many hours it takes to create it.

Of Course,  we can help with the necessary research and experiments, then come back to you with some concept designs. This will take around two to four days, depending on the specific job. Ideally, they will present you with three to six hand-drawn sketches. When you first view the concepts, choose a logo that immediately catches your eye.