Optimization

How to Optimize Your Website for Search Engine Results

Search Engine Optimization (SEO)

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

Website that get the best search engine results create unique and accurate page titles.  Start by indicating page titles using title tags,  a title tag tells both users and search engines what the topic of a particular page is.  Page title content appears in search engine results.  The title for your homepage can list the name of your website/ business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.

Here a few tips:

Accurately describe the page’s content
Choose a title that effectively communicates the topic of the page’s content.

Avoid:

  • choosing a title that has no relation to the content on the page
  • using default or vague titles like “Untitled” or “New Page 1”

Create unique title tags for each page
Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.

Avoid:

  • using a single title tag across all of your site’s pages or a large group of pages

Use brief, but descriptive titles
Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.

Avoid:

  • using extremely lengthy titles that are unhelpful to users
  • stuffing unneeded keywords in your title tags