Why You Should Include Digital Marketing in Your Business Plan?
A standard business plan includes three parts of the sales and marketing section. Those are the Market Analysis, the Marketing Plan, and the Sales Plan. The Marketing Strategy section of the business plan describes who the customers are and how you will get word to them about the goods and services you offer. If the […]
What is Secure Socket Layer (SSL)?
Should I Secure My Website with a Secure Socket Layer? Secure Sockets Layer (SSL) was the most widely deployed cryptographic protocol to provide security over internet communications before it was preceded by TLS (Transport Layer Security) in 1999. Despite the deprecation of the SSL protocol and the adoption of TLS in its place, most people […]
How to Build a Partnership With Your Web Designer
Partnering or outsourcing doesn’t have to be daunting. Building partnerships with your web developer is essential to your business growth and productivity. When partnering with a developer, it’s important to learn to communicate in a way that both parties can be on the same page. If you really want to get the best out of […]
What Do You Do As a Web Developer?
Web developers, also called web designers or webmasters, design and maintain websites. You might design and develop basic website layout or advanced interactive website features. Read on to learn more about the job duties, skills and education required of a web developer. Job Duties Your job as a web developer is to present your clients’ […]
What does a web designer do?
What is a Web Designer? A web designer is someone who is both creative and technically inclined, and uses both these attributes to build or redesign websites. The web designer has the ability to understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically […]
Why use a Web Developer?
A web developer is responsible for programming the code that “tells” a website how to function. A developer builds a website from the bottom up, which means designing it in such a way that end users have no difficulty navigating the site. The website should not be too simple or too advanced. Web developers design […]
How can Digital Marketing help grow your business?
Digital marketing, via your website, social media, emails and other online methods, enables you to communicate instantly with a worldwide audience. No other form of marketing or advertising gives you a global reach and at no extra cost to your promotional budget. Digital marketing can help you to build a stronger relationship with your existing […]
Optimizing Your Site and Why it’s Important?
I guess you can imagine how many times we’re asked about SEO; even when our clients don’t know what it means. Well, we know they really mean “Results”! Here is a great explanation of Search Engine Optimization explained by Squarespace.com to help you understand why it’s important for your business. If you already understand SEO, […]
How Kmarks is helping small business entrepreneurs navigate the digital marketing?
According to Kenneth Smith, CEO, Kmarks Web & Computer Solutions; many small businesses may be hurting themselves by not understanding the relevance and importance of holding an online presence in the modern-day business world. If your small business isn’t maximizing the benefits of being present online, you are not alone. However, many of your competitors […]
Getting Started With Your Online Presence
Building an online presence for your business is an important part of growing your brand awareness, engaging your customers, and generating revenue. However, many entrepreneurs wonder if they should build a social media presence or a website to reach their target audience. The answer is a combination of a beautiful and powerful website along with […]