Tools to Effective Email Marketing
The first and most important thing you need is the permission to email your prospects and customers. While buying email lists may sound like a great shortcut, we never recommend it.
We also do not recommend adding emails from people’s business cards that you collected at conferences. Unless you have express permission to send them your newsletter, your emails are technically spam. And it doesn’t serve your business anyway.
People who don’t opt in specifically for your email list are not the people who will buy from you. Sending them anything at all would be a complete waste of your time and money.
We recommend MailChimp a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface. You can also add new subscribers to specific segments using MailChimp Groups.
MailChimp has a free plan for up to 2,000 subscribers. However, if you want to use autoresponders or any other powerful feature, then you will have to switch to a paid plan. Paid plans start as low as $10/month and can go up to $35 for 2,500 subscribers. The bigger your list size, the more you’re going to pay.
Kmarks Email Marketing
The Kmarks Email Marketing tool makes it easy to start building an email list to drive repeat traffic to your WordPress site! Use this plugin to add a signup form to your site in no time flat. With a Kmarks Email Marketing starter account, you can collect as many email addresses as you like for free. And you can send up to 50 total emails to try it out.
Setup is easy; in the plugin Settings, simply enter your Kmarks username and Kmarks Email Marketing API key. Don’t have one? The plugin makes it easy to sign up.