What is SEO?
Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
In addition, it is a terrific way to increase the quality of their websites by making them user-friendly, faster, and easier to navigate. SEO can also be considered as a framework since the entire process has several rules (or guidelines), a few stages, and a set of controls.
Why is SEO important?
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems.
If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
Search engine optimization is essential because:
- Most search engine users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your website or customers to your online store you need to be in the top positions.
- SEO is not only about search engines, but good SEO practices improve the user experience and usability of a website.
- Users trust search engines and having a presence in the top positions for the keywords the user is searching increases the website’s trust.
- SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+, or other social media channels.
- SEO is important for the smooth running of a big website. Websites with more than one author can benefit from SEO directly and indirectly. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- SEO can put you ahead of the competition. If two websites are selling the same thing, the search-engine-optimized website is more likely to have more customers and make more sales.
Contact us for your SEO needs and increase your online presence with Kmarks Web & Computer Solutions.
