According to Kenneth Smith, CEO, Kmarks Web & Computer Solutions; many small businesses may be hurting themselves by not understanding the relevance and importance of holding an online presence in the modern-day business world. If your small business isn’t maximizing the benefits of being present online, you are not alone. However, many of your competitors
Digital marketing, via your website, social media, emails and other online methods, enables you to communicate instantly with a worldwide audience. No other form of marketing or advertising gives you a global reach and at no extra cost to your promotional budget. Digital marketing can help you to build a stronger relationship with your existing
A web developer is responsible for programming the code that “tells” a website how to function. A developer builds a website from the bottom up, which means designing it in such a way that end users have no difficulty navigating the site. The website should not be too simple or too advanced.
What is a Web Designer? A web designer is someone who is both creative and technically inclined, and uses both these attributes to build or redesign websites. The web designer has the ability to understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically
Web developers, also called web designers or webmasters, design and maintain websites. You might design and develop basic website layout or advanced interactive website features. Read on to learn more about the job duties, skills and education required of a web developer. Job Duties Your job as a web developer is to present your clients’
Partnering or outsourcing doesn’t have to be daunting. Building partnerships with your web developer is essential to your business growth and productivity. When partnering with a developer, it’s important to learn to communicate in a way that both parties can be on the same page. If you really want to get the best out of
Should I Secure My Website with a Secure Socket Layer? Secure Sockets Layer (SSL) was the most widely deployed cryptographic protocol to provide security over internet communications before it was preceded by TLS (Transport Layer Security) in 1999. Despite the deprecation of the SSL protocol and the adoption of TLS in its place, most people
What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making
A standard business plan includes three parts of the sales and marketing section. Those are the Market Analysis, the Marketing Plan, and the Sales Plan.