Case Studies

Case Studies Graphic

City of Selma


Selma is located high on the banks of the Alabama River in Dallas County of which it is the county seat. The city is best known for the Battle of Selma and for the Selma to Montgomery Marches. Selma is home to the largest contiguous historic district in the State of Alabama. The city is best known for the 1960s Selma Voting Rights Movement and the Selma to Montgomery marches, beginning with “Bloody Sunday” in March 1965 and ending with 25,000 people entering Montgomery at the end of the last march to press for voting rights.


city of selma2
analize graphic


Redesign the city’s website to fit the vision of its new Major. Provide modern media resources to connect with citizens of the City of Selma.

We faced many challenges trying to streamline the city’s site, while creating a user-friendly experience and give access to every city department.  Each Department leader had different ideas how to best support their customers. 

Technology Director John Kinnerson said, they wanted to make it possible for a citizen to do business with the city with zero contact if a citizen chooses to do business that way. 


Their websites should help them build credibility, help residents, attract businesses, keep visitors on the website, and help everyone find what they are looking for.

Our web development team was ready to build the city a cost-effective municipal website in accordance with the best UX practices. we used the best tips and tricks of municipal website design.

The site, which you can visit at https://selma-al.gov, is automated and includes more visually pleasing pages. The first thing visitors to the site will notice is the video of a portion of downtown and the Edmund Pettus bridge at the top of the page.

Selma City
case studies


  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales