Case Studies

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The Tapp 18


Two (2) weeks prior to the release of the premiere of HGTV’s Home Town Takeover. Tabita Powe, the owner of Tapp 18 boutique in  downtown Wetumpka, visited Kmarks Web & Computer Solutions requesting help with the development of a new online boutique shop.  Tabita admitted, the producers of the show encourage her to have a website up and runner before the premiere.

Kmarks' Case Study Tapp 18
Close Call


Typically, Kmarks would not take on a short-term project requiring additional resources from their development team.  Tabita pleaded for support and Kmarks team delivery one day after the requested deadline.


It was all hands on deck at The Tapp18 on Tuesday, May 4, as fellow downtown Wetumpka business owners gathered at the boutique to help owner Tabatha Powe package and ship countless online orders.

It was two days after the premiere of HGTV’s Home Town Takeover and just one day after The Tapp18’s website went live, and the boutique was on the brink of completely selling out. After watching the boutique’s transformation on Home Town Takeover, people from across the nation were eager to get their hands on some merchandise.

“I called Rachel early this morning for her help with my online shopping system, but at the time I didn’t know the store was selling out,” Powe said on Tuesday. “I didn’t know until shortly after that when Ken Smith, who created and manages my website called me and said, ‘you know you’re sold out, right?’”

Getting Results
case studies


  • +3.64% sessions
  • +9.35% average session duration
  • +7.47% pageviews
  • -56.21% bounce rate
  • +12.23% pages per session
  • +20.23% growth in sales