Building an online presence for your business is an important part of growing your brand awareness, engaging your customers, and generating revenue. However, many entrepreneurs wonder if they should build a social media presence or a website to reach their target audience. The answer is a combination of a beautiful and powerful website along with a cohesive and thoughtful social media presence.
Why Does Your Business Need a Social Media Presence?
Building a social media profile on platforms such as Facebook, Twitter,
Instagram, and Yelp is free and chances are your current customers
are already using these tools. Getting on social media is an investment
that you should consider for the following reasons:
- It legitimizes your business
- It’s a space to inform and converse
- It’s an advertisement platform