A standard business plan includes three parts the sales and marketing section. These are the Market Analysis, the Marketing Plan, and the Sales Plan.
You should include a marketing strategy in your business plan to show that you know your target market and understand how to make sure those customers know where they can find you. Again, define what you’re selling, at what price(s), from where, and how you’re going to spread the word. Use the four Ps of marketing as your guide: Product, Price, Place, and Promotion.
Defining how your business is different from other competitors is a key component of your marketing strategy. This section has to be specific and not generic. A small business must know what sets them apart from competitors.
The marketing strategy part of your business plan should include market segmentation, competitive analysis, and all other selling strategies. This section should consist of charts and graphs, ads, brochures, or other marketing materials.
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Sources:
https://www.entrepreneur.com/article/241075
https://www.thebalancesmb.com/the-marketing-strategy-of-your-retail-business-plan-2890048
