Branding gives meaning to why a business exists and communicates its core values. It makes relating your product or service to your customers easier. Your company logo and brand are much more than symbols. They are the very picture that comes to the customer’s mind when they require your product or service.
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Branding that stands out in the crowd.
Strategic approach towards redesigning brand.
A brand is a major part of every marketing plan. Brands make your customer remember you and builds loyalty, which will lead to repeat purchases. Your logo in particular, from its color to the design, will give credibility, convey a message to the public, and look professional.
It’s important to understand the organization, its mission, vision and target audience before embarking on a logo design. Researching the industry helps designers get a sense of the environment the logo is going to live in. Conceptualize ideas and make decisions on the possible design directions.
Sketching logos is where creativity comes into play. When sketching logos, the goal is to find a connection between an idea and the creation of a form. Mental picture gives vent to the idea– a practical form, and then the designer furthermore goes with the processes of software to give it a final visual design outlook. He then molds it, changes it and enhances it according to the way he sketched it on the paper.
Having digital versions allows for quick amendments, adjustments and the ability to efficiently fine-tune the designs. Showing how a concept could look in real life if the client were to use it on a shirt, for example, can help them see the idea itself over the visual aesthetic.
Before colors are applied to any design, consideration of the logo must be taken in monotone black and white shades. These are the extremes of color, light and tone. A great logo design must have the ability to look good in any format, and in any output.
Once the designs are completed, and the client is happy with the final design work new logo files are prepared for use on the web and print. We will also prepare a logo usage document to help you make the most of your new logo as your business grows.
