Search Engine Optimization (SEO)
Search engines have a single goal only. They aim to provide users with the most relevant answers or information. Every time you use them, their algorithms choose pages that are the most relevant to your query. And then, rank them, displaying the most authoritative or popular ones first. To deliver the right information to users, search engines analyze two factors: Relevancy between the search query and the content on a page.
Search engines assess it by various factors like topic or keywords. Authority, measured by a website’s popularity on the Internet. Google assumes that the more popular a page or resource is, the more valuable is its content to readers. And to analyze all this information they use complex equations called search algorithms.
3 Core Areas of an SEO Strategy
To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links. So, let’s go through them in turn.
Area #1:Technical Setup
For your website to rank, three things must happen:
First, a search engine needs find your pages on the Web. Then, it must scan them to understand their topics and identify their keywords. And finally, it needs to add them to its index — a database of all the content it has found on the web.
This way, its algorithm can consider displaying your website for relevant queries. Seem simple, since you can visit your site without any problem, so should Google, right? Unfortunately, there is a catch. A web page looks different for you and the search engine. You see it as a collection of graphics, colors, text with its formatting, and links. To a search engine, it’s nothing but text. As a result, any elements it cannot render this way remain invisible to the search engine. And so, in spite of your website looking fine to you, Google might find its content inaccessible.